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You might want to read this entry...", Kathy/Bob/Whatever...

2008-08-21 21:49:56   Welcome to the Wiki. Please read Welcome to the Wiki/Business Owner; it will help explain how you can make the wiki a positive experience for you without clashing with established wiki social norms. Things like sockpuppeting (the practice of pretending to be other people to make it appear that more people share your point of view) and removing other people's comments clash with established Wiki Community standards. —JasonAller

2008-08-22 09:46:24   Your business review comments will make a stronger statement if there's only one review posted from one person rather than three seemingly fake people from the same location. When there are three very similar looking reviews in a row posted from the same IP address, then people will discount what you have to say and it will backfire on you. —ElleWeber