Group 243 was an Ann Arbor based advertising agency that held the Domino's Pizza account.

Sources

• THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Group 243 Is Renamed Ross Roy Franchise, New York Times, July 31, 1991

Three months after losing its $50 million Domino's Pizza account, Group 243 Inc., Ann Arbor, Mich., is moving into its parent company's headquarters and taking a new name: Ross Roy Franchise.

• Ross Roy To Buy Group 243 Agency, Chicago Tribune, November 11, 1998

To nobody`s surprise, Ross Roy Group is acquiring Group 243, an Ann Arbor, Mich., agency, whose showcase client is Domino`s Pizza, a $40 million- plus account.

• Executive Profile: Janet Muhleman, Ann Arbor Business Review, January 2009

Group 243 took on the Domino's account in 1975 when it had only 85 units and was in a court battle over its name. By the time the relationship ended nearly 20 years later, Domino's had more than 5,000 units and Group 243 had established an image of its own.