Motivation Boutique // Premium Streetwear & Fashion 1203 S. University Avenue, Ann Arbor, MI 48104 (734) 769-2260

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Motivation is owned and operated by University alum Mike Moeller and was opened in 2007 after Moeller graduated from the University’s Business School with a Master’s of Accounting. Originally from Pittsburgh, Moeller came to Ann Arbor for undergraduate studies as well, and he met his fiancée, Indra Lachhman, with whom he owns and operates the store, while working as a card swiper at Stockwell Hall.

WHY WE CO-SIGN: Motivation is a specialty boutique with a stalwart business formula. Located inside the campus of the University of Michigan, its default customer base consists of information-savvy college kids who have their hands locked on the constantly changing pulse of what’s hot. The result is a huge demand for the best and latest in premium goods (which the shop mindfully keeps in stock). Furthermore, one of the founders of MTVTN, DJ Mick Boogie, is a heavyweight in the “industry” with deep connects to some of the most relevant artists of today (like Wale, the Clipse, Mike Posner), who co-sign the spot as in-store guests and patrons.

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