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HUMP was at it's peak, a 96 page "megazine", a term that founder DNA coined. Whereas his earlier rag, The Balls Edge, was aimed towards hippies who would spend hours turning the pages following its freestyle and content, HUMP was to be read by all. HUMP was driven by interviews with the worlds most famous and infamous people in their field: Apollo 12 Astronaut Edgar Mitchell, Chemists Bear and Sasha Shulgin (a 20 page interview spanning 3 issues), Legend Desmond Tutu, RAW, Billionaire Joe Firmage. Columns were submitted by Yippie R.U. Sirius and social theorist Douglas Rushkoff. The idea was to take the best minds on the planet and let the average Joe and Jane have an in depth look at what our future might hold. HUMP was also a vehicle for integrated events: Nowhere X Nowhere, Music Revolution and The Johnnies. Local bands were invited to create their own free full pages. Centerfolds featured local bands dressed in local stores clothing. Slogans included: HUMP—we do it on the floor, HUMP—your grandmother did it, HUMP—breakfast of champions. Local artists Aye Jaye, Matt Loomis, Stephan Maich, Tazu, Frank Bella and Chen Compton illustrated each issue. Later issues were compiled by the Friday Art Collective. After 13 issues, HUMP evolved into the non-profit The Right Now Foundation and the restoration of the Senator Theater.