General Academics Building Room 108
(940) 369-5982
Organized by
UNT's Mayborn School of Journalism
Fall 2011

SWOOP is a student-managed advertising and public relations agency and a part of UNT's Mayborn School of Journalism. The agency is currently advised by Dr. Sheri Broyles and is directed by Bill Ford, an advertising veteran and lecturer at the school.

The agency operates like a school newspaper, and is an opportunity for advertising and public relations students in the school to get internship credit or volunteer experience in the industry. SWOOP does projects for real clients and collects a donation that is processed through the university.

SWOOP currently offers several services for its clients:

  • Advertising
  • Public Relations
  • Social Media
  • Promotions 
  • Event Coordination
  • Corporate Communications
  • Graphic Design
  • Branding

SWOOPers are chosen on a semester-by-semester basis and are interviewed for their positions. The agency operates during the Spring and Fall semesters and currently serves about six clients, including TJ’s Pizza Wings ‘N’ ThingsUNT Health Science Center School of Public Health, and the UNT Admissions Office.