The Diamond Fun Shoppe was was located at 22 South Division in the second half of the building occupied by Gerry Dodds Record Shopin the Heartside-Downtown neighborhood. The shop specialized in magic, costumes, gags, theatrical make-up and the gentle, supportive, and informative instructions and encouragement of it's proprietor Jack Diamon. Jack was a magician and was assisted in the store by his daughter Brenda who was born on Halloween, their busiest day of the year.

42.962539°N,85.6679°WLatitude: 42°57′45.14″N
Longitude: 85°40′4.44″W