Women brandishing paddles in the 1915 Winter Carnival parade are members of the Reviewers Club, propelling float No. 17, "The Sandy Land Lily." The club, which celebrated its centennial in 2008-09, was then six years old. The sign for "Wm Mullen, Fancy Groceries" identifies the location as 17 Bloomingdale Ave., according to a 1914 ad in the Enterprise. In 1948, however, the address was 19 Bloomingdale. As more slight address discrepancies such as this turn up, it seems increasingly likely that street number adjustments were made at some time in the past, well before the more comprehensive E-911 changes in 2004. This photo, and the William Kollecker album it is part of, are a 2012 donation to the Adirondack Collection, that had not yet been catalogued. Adirondack Daily Enterprise, February 18, 2012. 
Mullen's Cash Store, c. 1930 at 6 Woodruff Street. Lucele Hatch is behind the counter; Percy Mullen, identified as being in this photo, is believed to be the gentleman in the foreground. Adirondack Daily Enterprise, August 20, 2011 
11 Woodruff Street 
Adirondack Daily Enterprise, November 18, 1948
Old Address: 6 Woodruff Street. Mullen's was also located at 19 Bloomingdale Avenue
Other names: Mullen's Cash Grocery
Year built:
Mullen's Cash Store was originally located at 6 Woodruff Street. Percy S. Mullen was the proprietor for many years. The store closed in 1960. In the ad at left, the location was 19 Bloomingdale Avenue.
They briefly operated a second location in Lake Placid, discontinuing operations in 1941. 1
Lake Placid News, May 12, 1916
GROCERY BUSINESS ARRIVING
William Mullen of Saranac Lake Establishes Branch Store in Placid
With the coming of the Mullen's stores to Lake Placid, a name familiar to Placideans will be entered on Merchant's Row. Mullen's cash grocery opens Monday at the Wood store, Kennedy Brothers Corner, Newman. Three stores are now conducted by William Mullen in Saranac Lake, their father having founded the business there many years ago. The store will come to Newman and Lake Placid as an institution well established and bearing a name of many years' standing in grocery circles of this locality. William Mullen is the owner.
It will be the aim of the establishment to do business according to its Saranac Lake policies. Cash will be the watchword and cash will enable the proprietors to do business at low rates. Every item of needless expense will be avoided with the intent of keeping prices low and making the people the gainers. Sales will be held frequently and prices adjusted to make the store attractive.
See also
Mullen's Cash Store's last ad, Adirondack Daily Enterprise, April 22, 1960
Comments
Footnotes
1. Lake Placid News, November 21, 1941
