November 2014, by Jay Freeman (CC BY-SA)

Woodstock's is considered by many to be the quintessential Isla Vista pizzeria. Many people do not realize, however, that they are actually a chain that started in Oregon. This IV location was established in 1982.

As noted on Lost Murals of Isla Vista and Isla Vista Facade Improvement Program, it used to have a great mural in the theme of "when the moon hits your eye like a big pizza pie". The mural disappeared after the building facade got renovated in 2012Closer view of the mural, including a signature indicating it was painted in 1982. Mural view in 2010.

February 2009, by Britta Gustafson (CC BY-SA)September 2011, by Britta Gustafson (CC BY-SA)

Ads from Isla Vista Free Press issues in the late 1980s, including one featuring the lost mural:

Before Woodstock's

According to Profile of Downtown Isla Vista by Michel Nellis (1990), this building was built in 1964, owned and developed by Wendell Phillips, who was a local real estate broker, builder, and developer. The original businesses were "the Stop N Go Market, a cafeteria, a beauty supply store, a laundromat and another real estate office" (page 8). See 938 Embarcadero Del Norte for a photo of the Stop N Go Market.

There was a cafeteria where Woodstock's is now. From Profile of Downtown Isla Vista by Michel Nellis.

Here's this area in about 1970, also before Woodstock's arrived. Borsodi's, a popular coffee shop, was one of the tenants around that time.

Looking toward campus, with the old Bank of America on the right, from what is now Anisq'Oyo' Park. From Isla Vista U.S.A. by Ray Varley (see Bank of America for uncropped version).Looking toward the ocean, with the former Chevron station at the bottom of the loop on the right (see The Loop). From Isla Vista U.S.A. by Ray Varley (see Bank of America for uncropped version).


Contact Information

928 Embarcadero Del Norte