Woodstock's is considered by many to be the quintessential Isla Vista pizzeria. Many people do not realize, however, that they are actually a chain that started in Oregon. This IV location was established in 1982.
As noted on Lost Murals of Isla Vista and Isla Vista Facade Improvement Program, it used to have a great mural in the theme of "when the moon hits your eye like a big pizza pie". The mural disappeared after the building facade got renovated in 2012. Closer view of the mural, including a signature indicating it was painted in 1982. Mural view in 2010.
Ads from Isla Vista Free Press issues in the late 1980s, including one featuring the lost mural:
According to Profile of Downtown Isla Vista by Michel Nellis (1990), this building was built in 1964, owned and developed by Wendell Phillips, who was a local real estate broker, builder, and developer. The original businesses were "the Stop N Go Market, a cafeteria, a beauty supply store, a laundromat and another real estate office" (page 8).
Here's this area in about 1970, also before Woodstock's arrived. Borsodi's, a popular coffee shop, was one of the tenants around that time.
|928 Embarcadero Del Norte|