A fantastic oppertunity for Liverpool

Liverpool is the only UK city to have a presence at the Shanghai world expo 2010.

Running from May to October 2010, the World Expo is expected to attract around 70 million visitors and will showcase the cultural and economic vibrancy of the world's leading urban centres and nations.

This World Expo will dwarf all others that have gone before it in terms of both its sheer scale and for numbers of visitors. It is also the first World Expo that will welcome individual cities alongside nation states.

The Pavilion

The Liverpool Pavilion is to be a showcase for the dynamic creativity and enterprise which is embodied by the city - and a showcase for the historic renaissance which it has undergone in the last decade.

The Pavilion will also position Liverpool as the gateway to England’s North West, telling the story of the region’s diversity, scale and the exceptional quality of its culture, with a rich and varied heritage, sporting and leisure offer and some outstanding natural environments.

The Liverpool Pavilion will be sited in the Urban Best Practice Area (UBPA), which is within easy reach of all the main attractions, including the UK Pavilion. Other cities in the area include Venice, Cairo, Pondicherry in India, Suzhou and Hangzhou.

Liverpool’s status as the cultural and commercial hub of a city region will be showcased, while its impressive track record in urban regeneration and sustainability will be positioned as a model for building Shanghai’s future landscape, lifestyle and future sustainability.

One of the chief attractions to draw visitors to Liverpool’s presence will be a virtual 3D cruise from Shanghai to Liverpool. Using the latest technology, visitors will be carried up the River Mersey and over the city, before being given a fly-over view of the North West’s major attractions.

The pavilion will have three distinct areas: Show Area – this will include the three-dimensional cruise trip from Shanghai to Liverpool and North West England and back again.

Event and Exhibition Area – this will be the setting for a number of events and exhibits including one high-profile event each month of the Expo.

VIP area and marketing suite – this will be available for sponsors to entertain contacts and potential business partners and clients.

Every month will see a new theme emerge covering all activity within the pavilion. The themes, which are listed below allow different organisations to select the most appropriate time to attend the Expo.

  1. May - gateway to the North West (ports, property development and airports)

  2. June - science and technology

  3. July - culture, health and sport

  4. August - knowledge sector

  5. September - financial and professional services sector

  6. October - urban regeneration