Bilton Road runs downhill from the Gyratory System to the traffic lights at the Buchanan Road junction, where there is a small parade of shops. The Sow Brook runs diagonally underneath this junction, though a large underground pipeway installed in 2008. The road then runs relatively level until it meets the traffic lights at May Lane and Lytham Road, where there are a Blockbuster store and a Lidl Store on opposing corners of the junction. It then heads uphill to Bilton Green, where it meets Main Street and Bawnmore Road at yet another set of the traffic lights.
In 2007 a new development was begun on the site of the allotments which used to be next to Bernhards Garden Centre. This grew quickly until the housing price crash in 2008, when building slowed greatly.