The Santa Cruz news bureau office is in Branciforte Plaza. 
KSBW channel 8 (KSBW-DT 8.1; KSBW-WX 8.2) is a NBC affiliate television covering the Central Coast region. It is based in Salinas, but they have a news bureau office in Santa Cruz at Branciforte Plaza.
| Location |
| Santa Cruz Office: |
| 555 Soquel Avenue, Santa Cruz, CA 95062-2336 |
| Main Location: |
| 238 John Street, Salinas, CA 93901-3339 |
| Hours |
| Office hours: ?; Broadcast: 24 hours. |
| Phone |
| (831) 758-8888 - Salinas. |
| (831) 426-3888 - Santa Cruz news bureau. |
| Website |
| http://www.ksbw.com |
| Owner(s) |
| Hearst/Argyle Television |
| Established |
| September 11, 1953. |
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