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This entry refers to a departed business — a business that has closed or left town. Information here is mostly for historical reference. |
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| Former Location |
| Pacific and Lincoln, on the Mall |
| Former Owners |
| Morris Abrams |
| Business Lifespan |
| (Date range, i.e. YYYY-YYYY) |
Morris Abrams, clothier, was an active leader in the Santa Cruz business community for six decades. Mr. Abrams once said, “Santa cruz is not only a good place for a man to rest at the end of the road, but for a young man to work at the beginning of it.” When Mr. Abrams opened his store on Pacific and Lincoln in the early 1900’s, his was the last building toward the river, and pine forests grew near the back of his shop. Whenever he had to pay a fine at Rotary, regardless of the amount of the fine he would simply throw in a handful of pennies. He enjoyed the penny-pinching image this gave him. However whenever a project came up or a need arose, Mr. Abrams was always the first one to step forward with a contribution, usually the largest donation in the club. Because of his friendliness, his generosity and his belief that every customer should be a friend, Abrams was know as “The Poor Man’s Friend.”
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