|1134 Pacific Avenue , downtown|
|Every day 9A - 9P|
|Cash, check, credit card, food stamps|
New Leaf is a chain grocery which also has another location off of Mission Street on Fair Avenue, as well a store in Capitola, and most recently in Half Moon Bay. They specialize in organic, free-range, sustainably raised, locally grown foods, and also carry items specifically for certain diet types (such as vegan, macrobiotic, gluten-free, etc.). However, they also carry some conventional and / or imported foods.
New Leaf has a large selection of bulk foods, such as grains, cereals, tofu, eggs, herbs, snacks, and more. Most of the bulk items are located next to the produce section, but herbs and spices have their own designated area next to the deli. Tofu and eggs are in the refrigerated cases.
Supporting the Santa Cruz Community
New Leaf has instigated a number of programs which benefit varying facets of the community.
When you bring a shopping bag to use at New Leaf, the cashier will give you an Envirotoken to donate to one of the organizations that New Leaf supports. Each envirotoken is worth 5 cents.