Because of its blue-collar and inexpensive origins, Pabst Blue Ribbon (PBR) is likely the beer of choice of hipsters, at least those in the city from 2005 onward.
One theory is that the 1986 David Lynch film, Blue Velvet, popularized it. Who knows.
Frank Booth: What kind of beer do you like to drink, neighbor? Jeffrey Beaumont: Heineken. Frank Booth: Heineken? Fuck that shit! Pabst Blue Ribbon! --Blue Velvet