Name: Ron Dembo

Position: Risk theorist, known best for equivalence of 'risk' and regret

Notoriety: Founder of Algorithmics Incorporated. A downtown software company specializing in risk management software which embody his risk theories.

Profile: Co-author, along with Andrew Freeman of The Economist magazine, of the book Seeing Tomorrow, 1998. The book is an analysis of behavioural finance and cognitive bias.

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