Southwest Virginia Fresh (known as ‘SO Fresh’) became an independent community service organization in late 2012 and a 501c3 charitable nonprofit in 2014, having been launched in 2010 as Pulaski Fresh, a local foods initiative of Pulaski County Chamber of Commerce. It is operated by a Board of Directors, which serves as primary staff, and volunteers from our Advisory Board, both of which include consumers and producers from throughout southwestern Virginia.