Owners Ken and Irene Fry first experienced the struggles of gluten when their infant daughter was diagnosed with celiac disease 30 years ago. Their four following children were also diagnosed with celiac and one is also diabetic. With limited information about and the hardships of product availability they invested in Jake's to benefit their family as well as other families in Boise suffering from gluten intolerance. The store only carries Gluten-Free (GF) products as to negate the difficulty of reading the small print of labels. They go above and beyond and provide cooking classes, educational books/info, frozen and dry GF food, and a list of popular recipes on their website. Their objective is to make the gluten-free lifestyle pleasurable. The store is located at 12570 West Fairview Ave. Boise, Idaho 83713; located in the Town and Country Plaza between Cloverdale Rd. and Eagle Rd. They welcome phone calls at 208-322-5935 and are open Tuesday-Saturday from 10AM-6PM.