Plattsburgh Daily Press, August 1, 1941The Highland Beverage Company was owned by Harry Feinberg from 1933 until he retired in 1972.  It was at 44 Bloomingdale Avenue, and continued in business until at least 1983.  In 1978, the proprietor was Rita Yetman.

The company sponsored a softball team and a bobsled team.

A. Stanford Dysinger was employed there as an accountant.