SLO's Social Ambassador is a position of the Share SLO campaign that is paid for by a tax on local hotel patrons to increase SLO's online presence and ultimately boost the local economy through tourism. Currently, the first Social Ambassador is being chosen through the SLO Ambassador Contest.

According to the Share SLO website, the Social Ambassador needs to be one who will generate lots of digital content and media, broadcast from events, maintain social media pages, engage locals, build a self-sustaining and user-generating community, create a following, and more.