Autofocus is an automotive advertising free glossy periodical.

AutoFocus Detroit owner, Jay K. Owen, began his automotive advertising sales career in 1986 as a rookie sales rep for the Auto and Boat Weekly in Chicago, IL. Soon thereafter the Tradin'Times-Chicago enlisted him to sell auto ads for their product. Sales grew so rapidly that Owen was required to recruit assistants to aid him in photographing the 70 full pages of advertising they were soon generating. Within 4 years Tradin' Times had become the dominant used car advertising paper in the Chicago automotive market.