It's It ice cream features vanilla ice cream sandwiched between two oatmeal cookies and covered in chocolate . The tasty treat was created by George Whitney and was only sold at Playland. When Playland closed down It's It was sold in a shop near Ocean Beach.
In 1974 a factory was built in Burlingame to bring the treat to everyone to enjoy.
It's it is a pretty San Francisco food. It's pretty easy to find, especially in corner stores. Word on the street is that you can buy a case of 24 It's it sandwiches from the factory for $22: http://itsiticecream.com/order/orderoptions.cfm?CFID=52079119&CFTOKEN=97785857.