Matthew Altruda – also known as "Toona" – is an events organizer whose work includes host of the weekly Tree Town Sound on 107.1 FM and programming for the popular Sonic Lunch weekly summer concert series, held on Thursdays at noon in Liberty Plaza.

Matthew Altruda at an August 2014 meeting of the Ann Arbor park advisory commission. (Photo courtesy of The Ann Arbor Chronicle.)

He works in the marketing department for the Bank of Ann Arbor, which sponsors Sonic Lunch.

Altruda is the son of former Borders president Vincent Altruda.