Christmas Preview is an annual event that has become a Chico tradition. Businesses downtown open their doors for the introduction to the holiday season with special sales. Various musical groups (such as The Yule Logs in previous years) present Christmas music at various downtown locations for the enjoyment of those out shopping and strolling. Perhaps most importantly, Santa makes a visit at 3rd and Broadway for kids to see and take a photo with.
The 2008 Christmas Preview is scheduled for Sunday, November 23. The event is organized by the Downtown Chico Business Association. For more information about this event (and others put on by DCBA) please see their website.