Retail listing for athletic and outdoor adventure items.
Bicycling
See: Bike Shops
General
- Big 5 Sporting Goods (Capitola; Watsonville)
- Play It Again Sports (Soquel)
- R.E.I. Co-Op (Santa Cruz)
Fishing
- Andy's Bait and Tackle
- Angler's Choice Tackle Shop (Capitola)
- Capitola Boat & Bait (Capitola Wharf)
- Stagnaro Fishing (Santa Cruz Wharf)
Backpacking and Hiking
Motorcycle, Scooter, ATV's
See: Bike Shops
Running
SCUBA
Skateboarding
- Bill's Wheels Skateshop
- Curbside Skateboards
- THE KRATE
- NHS, Inc.
- Santa Cruz Skate & Surf Shop
- Santa Cruz Skateboards
- Sinners Brand Clothing Skate Decks
- Skateworks
Soccer
Also see: Soccer
Snow Sports
Surfing and Water Sports
- Arrow Surf and Sport
- Cowell's Beach Surf Shop
- Davenport SurfSail Repair & Equipment
- Doc’s Proplugs
- Freeline Design
- Haut Surf & Sailboards
- Johnny Rice Custom Surfboards
- Noe Surfboards
- O'Neill Surf Shop
- Pacific Wave
- Paradise Surf Shop
- Rip Curl Surf Center-Outlet
- Sand Dollar Surfboard Rentals
- Santa Cruz Board Builders Guild
- Santa Cruz Skate & Surf Shop
- Santa Cruz Surf Outlet
- Shoreline Surf Shop
- West Marine
Yoga
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