Men, Women and Kids General
Women's and Men's Clothing
- American Apparel (Downtown)
- Avatar Imports (Downtown)
- Cali Style (Scotts Valley)
- Crossroads Trading Company (Downtown)
- Dash Hemp (Old Sash Mill/Downtown)
- DOJA Clothing
- Gap (Downtown)
- Graffix Pleasure (Downtown)
- Kaleponi (Downtown)
- Kmart (Freedom; Scotts Valley)
- THE KRATE (Downtown)
- La Playa (Downtown)
- Marshalls (Santa Cruz)
- Nectar Creations (Downtown)
- Om Rhythms (Downtown)
- O'Neill Surf Shop (Downtown)
- Outback Trading Company (Felton)
- Outfit This Work & Play Wear (Downtown)
- Pipe Line (Downtown)
- Retro Paradise (Downtown)
- Rip Curl Surf Center-Outlet (Mission Street)
- Ross (Capitola, Santa Cruz)
- Sessions (Downtown Santa Cruz, Scotts Valley)
- Sinners Brand Clothing
- Skateworks (Downtown)
- So Fresh Clothing (Downtown)
- Stripe Design Group (Downtown)
- Susie's Deals (Freedom)
- The Tibetan Nomad (Downtown)
- Training Marjorie
- Urban Outfitters (Downtown)
- World Market Bazaar (Downtown)
Women's Clothing
- Blue Moon Clothing Company (Midtown)
- Body Options (Downtown)
- Bubble Lounge (Downtown)
- Cameron Marks Boutique (Westside)
- Choice Clothing Co. (Capitola)
- The Closet Shopper (Downtown)
- The Daisy Store (Capitola)
- Dietle James (Capitola Village)
- Forever 21 (Downtown)
- Heidi's Closet (Felton)
- Jade (Downtown)
- Jedzebel (Downtown)
- Jewels On Pacific (Downtown)
- Pacific Trading Company
- Pretty Mama (Capitola)
- Ravani (Downtown)
- Sheree's Fashions (Boulder Creek)
- Stripe (Downtown)
- Sway (Downtown)
- Synergy Clothing (Downtown)
- Tom Teifer Womenswear (Downtown)
- Tracy Todd Clothing and Jewelry (Online Store)
- Twist (Downtown)
- Wallflower Boutique (Downtown)
- Yours, Mine and Ours (Scotts Valley)
Men's Clothing
Children's Clothing
- Baby Shoppe Santa Cruz (Capitola, Downtown)
- Children's Place (Capitola)
- Cotton Tales (Pacific Avenue)
- Gap Kids (Pacific Avenue)
Accessories
Glasses/Eyewear
- Bucci, Inc. (Ben Lomond)
- Eye Q (Downtown)
- Fortier's Opticians (Downtown)
- Site for Sore Eyes (Capitola)
Hats
Jewelry
- Andersen Jewelry Design (Ben Lomond)
- The Art of Yum (Downtown)
- Byzantine Jewelry (Downtown)
- Dell Williams (Downtown)
- Flying Lizard Design (Downtown)
- Gembrokers (Downtown)
- Gem Show (Capitola)
- Ideal Jewelry (Midtown, Watsonville)
- Judi Wyant Antiques (Downtown)
- Sacred Beads & Jewelry Gallery (Downtown)
- Santa Cruz Coin Exchange (Midtown)
- Santa Cruz Gifts & Jewelry (Downtown)
- Stephan's Fine Jewelry (Downtown)
- Stripe Design Group (Downtown)
- Super Silver (Downtown, Capitola)
- Tracy Todd Clothing and Jewelry (Online Store)
- World Market Bazaar (Downtown)
Shoes
- Able's Shoe Repair
- Bunny's Shoes (Downtown)
- Mindy Moon (Capitola Mall)
- Old School Shoes (Pacific Avenue)
- O' My Sole (Downtown)
- Red Wing Shoes (Soquel Avenue)
- Oasis Sandal Company
- Payless ShoeSource (Capitola) (Scotts Valley)
- Santa Cruz Sockshop and Shoe Company (Downtown)
- Shoe Fetish (Downtown)
- Slap Happy (Capitola)
Underwear and Lingerie
- Amoureuse (Soquel Avenue)
- Camouflage (Downtown)
- Frenchy's (Eastside)
- Legs (Downtown)
- Primrose & Lace (Eastside)
- Pure Pleasure (Downtown)
- Romantic Nights For Two (Live Oak)
- Victoria's Secret (Capitola Mall)
Special Interest
Athletic and Outdoor Clothing
Environmentally Safe Materials
Swimsuits and Wetsuits
- Arrow Surf and Sport (Westside)
- O'Neill Surf Shop (Downtown; Capitola)
- Pacific Wave (Downtown)
Thrift Stores
- Abbot's Thrift (Felton)
- Bargain Barn
- The Daisy Store (Capitola)
- Goodwill (County-wide)
- Salvation Army Thrift Store (Downtown)
- Thrift Center (Downtown)
Vintage and Costume
- Agz Ragz (Boulder Creek)
- Aunt Jayne (Downtown
- Camouflage (Downtown)
- Closet Capers (Soquel Avenue)
- The Closet Shopper (Downtown)
- Cognito Clothing (Downtown)
- Crossroads Trading Company (Downtown)
- The Daisy Store (Capitola)
- Tomboy (Santa Cruz)
- Moon Zooom (Downtown)
- Retro Paradise (Downtown)
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