Pacific Avenue in the City of Santa Cruz, formerly known as the Pacific Garden Mall, runs North to South from Water Street/Mission Street and twists around a bit, eventually hitting Beach Street and the Municipal Wharf. Pacific Avenue is the center of the city's downtown. It has shops, restaurants, theatres, and interesting people. Pacific Avenue is known for street performers. Pacific Avenue has a few extra laws in force:
- There is a noise ordinance against loud music.
- No smoking.
- No skating.
Pacific Avenue is one way going north to south from Mission Street to Locust Street. Pacific Avenue also has a one way section going south to north from Cathcart Street to Church Street.
Pacific Avenue is also known for street vendors. If a store wants to use the sidewalk area for selling, they need a permit. No other Pacific Avenue sidewalk sale (or barter) is legal.
Bike-Friendliness
Pacific Avenue has a lot of pedestrian traffic, so prepare to be patient if you drive. There are no bicycle paths, but riding is generally safe due to the slow speed of traffic. Riding on the sidewalks is not allowed. Cops have been known to give tickets to people cycling the wrong direction down the one-way portions of the street.
Public Transportation
- Santa Cruz Metro Center is located near the southern end of Downtown Pacific, across from Streetlight Records.
- Greyhound Bus Lines
- Santa Cruz Beach-Downtown Trolley
- Amtrak
Landmarks
- Beach Hill
- Del Mar Theatre
- Downtown Tunnels
- Friendship Garden
- Mission Hill
- Monterey Bay National Marine Sanctuary Exploration Center
- Roundabout
- The Town Clock
Intersections
- Beach Street
- Birch Lane
- Cathcart Street
- Center Street
- Church Street
- Cooper Street
- Elm Street
- Front Street
- Laurel Street
- Lincoln Street
- Locust Street
- Maple Street
- Mission Street
- Plaza Lane
- Soquel Avenue
- Spruce Street
- Sycamore Street
- Water Street
- West Cliff Drive
Parks
Major Buildings
- 1010 Pacific Apartments
- 1200 Pacific
- 2030 North Pacific
- Cooper House
- Del Mar Theatre
- The E.C. Rittenhouse Building
- El Centro Apartments
- The Flatiron Building
- Gularte Apartments
- The Hihn Building
- Logos Building
- Old Theatre Building
- Palomar Inn
- People's Bank
- P. Neary Building
- Santa Cruz County Bank Building
- Santa Cruz Metro Center
- The St. George Residences
- University Town Center
Restaurants
Dining
- Alfresco (Kiosk)
- Barceloneta Opening soon.
- Betty's Eat Inn
- Betty's Noodle House
- Boba Cruz
- Cafe Campesino Kiosk in front of New Leaf
- Cafe Delmarette
- Cafe Lena
- El Palomar
- Emily's Bakery (Kiosk)
- Five Guys
- Hom Korean Kitchen
- Jamba Juice
- Joe's Pizza and Subs
- Kianti's
- Las Palmas Taco Bar on the far southern end of Pacific, near the Santa Cruz Wharf
- Motiv
- Mumbai Delights
- Pacific Avenue Pizza & Grille
- Pacific Thai
- Pizza My Heart
- Poké House Opening soon.
- Restaurante Los Pinos
- Rosie McCann's
- Saturn Cafe Vegetarian Diner
- Shogun Japanese cuisine
- Surf City Billiards & Cafe
- Yan Flower Chinese food
- Zachary's Breakfast and brunch
- Zoccoli's Delicatessen
Coffee/Tea
- Boba Cruz
- Cafe Lena
- Logos Coffee Kiosk
- Lulu Carpenters
- Peet's Coffee & Tea
- Santa Cruz Coffee Roasting Company
- Starbucks
- SubRosa
- Verve Coffee Roasters
Fast Food
- High Tide Poke Shop
- Jamba Juice
- Quickly
- Rockers Pizza Kitchen
- The Sandwich Spot
- Subway
- Taco Bell
- Taqueria El Dandy Mexican food kiosk at the Santa Cruz Metro Center
Sweets and Desserts
- Chocolate
- Cold Stone Creamery
- Froyo
- Marianne's Ice Cream at the Santa Cruz Metro Center
- Marini's
- Mission Hill Organic Creamery
- Pacific Cookie Company
- The Penny Ice Creamery (kiosk)
Bars and Nightclubs
Shopping
Antiques/Collectibles
Arts and Crafts
- Artisan's Gallery
- Bead It
- Graphfix Gallery
- Palace Art & Office Supply
- Sacred Beads & Jewelry Gallery
Automotive
Banking/Check Cashing
Beauty Salons
Books/CDs/DVDs
Clothes & Accessories
- Avatar Imports
- Body Options
- Bubble Lounge
- Bunny's Shoes
- Byzantine Jewelry
- Camouflage
- Cognito Clothing
- Crossroads Trading Company
- Flying Lizard Design
- Forever 21
- Gap
- The Hat Company
- Jade
- Jewels On Pacific
- Judi Wyant Antiques
- Kaleponi
- La Playa
- Legs
- Old School Shoes
- Om Rhythms
- O' My Sole
- Outfit This Work & Play Wear
- Moon Zooom
- Pacific Trading Company
- Ravani
- Red Poppy
- Retro Paradise
- Sacred Beads & Jewelry Gallery
- Skateworks
- Santa Cruz Gifts & Jewelry
- Santa Cruz Sockshop and Shoe Company
- Shoe Fetish
- Sway
- Twist
- Urban Outfitters
- World Market Bazaar
Electronics
Gifts
- Artisan's Gallery
- Dell Williams
- Graphfix Gallery
- Jabberwock
- La Playa Santa Cruz themed gifts
- Nut Kreations
- Om Gallery
- Om Rhythms
- Paper Vision
- Pipe Line
- Ravani
- Sacred Beads & Jewelry Gallery
- Santa Cruz Gifts & Jewelry
- Serpent's Kiss
- Sunshine Imports
- The True Olive Connection
- Think Pawsitive Goodies for your animal companions
- World Market Bazaar
Green
Groceries/Liquor Stores
Housewares/Furniture
- Best of Everything Fun, modern housewares
- Chefworks
- World Market Bazaar
Media
Movie Theaters
Musical Instruments
Pipes & Smoking Supplies
Recreation
- Crossroads Community Space
- The Fábrica
- Ocean View Card Room
- Palomar Ballroom
- Surf City Billiards & Cafe
Sporting Goods
Surf/Skate
Thrift
Toys
Yoga
Hotels/Lodging
Services
- Amtrak
- Downtown Info Kiosk
- Eye Q (Optometrists)
- Greyhound Bus Lines
- Hospitality Guide Program
- Neary Business Center
- Pacific Coast Cooperative
- Pedaler's Express Delivery Service
- Planned Parenthood
- Plaza Lane Optometry
- Redtree Properties
- Santa Cruz Metro Center
- Santa Cruz Travel
- Stewart Title Company
- Wellness Community Transformation Center
Community Organizations
- Bike Church
- Bike Dojo
- Computer Kitchen
- Downtown Association of Santa Cruz
- The Fábrica
- Imagine Positive Change
- People Power
- Santa Cruz County Friends of the Rail Trail
- Santa Cruz County Regional Transportation Commission
- SubRosa
- Think Local First
- Women's Crisis Support / Defensa De Mujeres
Public Art
- 11 Proud Marching Golden Bears
- 1989 Loma Prieta Earthquake Memorial
- Cube
- Kimono Sigh
- Reclining Nude
- Rocky Dogs
- Shiva's Heaven
- Soldier's and Sailor's Memorial
- Tom Scribner (artwork)
- Untitled Clevis 2
Departed Businesses
Closed
- Acapulco
- Anubis Warpus
- Aqua Bleu
- Art and Soul
- The Attic
- The Avenue
- Bad Ass Coffee Company
- Baja Fresh
- Borders
- Buckhart's Candies
- Bugaboo
- Cardboard Spaceship
- Cat n Canary
- Cereality
- Chi Pants
- Club Dakota
- Crown Books
- Crystal Kaleidoscope
- Delmarette Fountain
- Discount Records
- Downtown Santa Cruz Information Center
- Entertainment West
- Ford's
- Gateways Books & Gifts
- Glass Roots
- Heinz Beirgarten Cafe
- The Hip Pocket Bookstore
- Integrand Design
- J.C. Penney
- Johnny's Sport Shop
- Leask's
- Lily Wong's
- Logos Books & Records
- Odysseys
- Nature's Bounty
- Plaza Bakery
- Plaza Books
- Raiders
- Record Factory
- Rhythm Fusion
- Sam Wo Laundry
- Santa Cruz City Soccer
- Scout
- Surf Dog
- Swirl
- Tea Cup Restaurant
- United Cigar Agency
- Universes
- Velvet Underground
- Vida Lounge & Grill
- Webber's Photo Shop
- Western Mountaineering
- Woolworth's
Changed Location
- Atlantis Fantasyworld
- Bicycle Trip Bike Park
- Ferrari Florist and Gifts
- Jerry's Sports
- Oswald
- Santa Cruz Surf School